1.preface
1.Background of the study
In the era of rapid development of the mobile Internet, the communication of a brand still needs to be continuously through branding to DTC(Direct-to-Consumer)¹ Direct-toconsumer way, allowing enterprises or factories to sell products directly to consumers, without going through the traditional retail channels, intermediate agents to sell products way. In the enterprise or factory facing consumers, how to improve the enterprise self media communication ability has become a topic of common concern in the academia and the industry. Enterprises through the creation of accounts or platforms with independent management rights to carry out enterprise information dissemination and marketing work, free from the traditional media on the many restrictions on enterprise communication, won the right to speak in the field of communication. In the concept of brand marketing, by creating self-managed accounts or platforms, enterprises can not only communicate their brand messages more flexibly, but also interact with consumers more directly. This type of autonomous communication allows companies to better control the speed and direction of their brand image and message delivery.
Take the wearable armor² This strategyis particularly not able when it come stop romotion in the U.S.market.Wearable Nailsconnects directly with consumers through social media platformssuch as Instagram and TikTok, sharing product tutorials, user experiences, and fashion tips. This direct communication allows the brand to quickly respond to market feedback, adjust marketing strategies, and launch new products that meet consumer needs. In addition, Wearable A utilizes these platforms for user-generated content promotion, encouraging consumers to share their experiences and creative designs. This not only increases brand exposure, but also enhances consumer engagement and loyalty. Through this autonomous communication approach, Wearable Nails has successfully established a strong brand presence in the U.S. market, freeing itself from the constraints of traditional media and winning more voice and market share. Welcome to our nail and eyelash brand "Horu³ "Nail & Lash is not only a fashion, but also a way to care for yourself, so that everyone has a choice of beauty. We are committed to bringing you amazing art at your fingertips while caring for your health and beauty. Since its founding in 2024, the Horu brand has established service locations at universities in New Jersey, New York, Philadelphia and other surrounding cities in the U.S., helping students at more than 20 colleges and universities provide professional nail and eyelash services. "Insisting on the use of high-quality environmentally friendly products and processes" is the corporate values that Horu upholds, Horu nail and eyelash product line is favored by students of American colleges and universities, purely handmade nails, and for this reason,we build Established a network of college campus talent partnerships (over 300 campus talent to date) that are perpendicular to Benson's college students and empower the brand.
2.Horu Corporation Wearable Nail Art Development Status
2.1 Wearable Nail's operational structure
Horu has successfully established a set of professional cross- border KOL/KOC cooperation process through refined Darren cooperation and strictly selected goods strategy, which has realized the continuous improvement and market expansion of the brand. The company has accumulated rich experience in searching for celebrities, formed a set of mature SOP process, and established a deep cooperative relationship with celebrities, many of whom are not only willing to cooperate, but also become loyal customers of the brand. Through rigorous product testing and professional photography to ensure product quality and safety, the company attracts college women or unisex audiences from multicultural backgrounds in the era of Z. Horu has a local warehouse in New Jersey, USA, to support local shipments and ensure fast delivery, as well as continued expansion of local points of sale.
Darlings cooperation: horu company has developed a professional SOP process for finding Darlings after a lot of practice.By building a deep relationship with the celebrities, many of them are not only willing to cooperate, but also become loyal customers of the brand.
Strictly selected products: all products are strictly tested and professionally photographed to ensure quality and safety.Products are originally photographed by a team of local professionals before they are put on the shelves of the independent station to ensure the quality of pictures and brand recognition.
Audience Focus:The target group is female or unisex college students in the Z era, with multicultural backgrounds, who are willing to share and show off their products.
Local Shipping: A local warehouse in New Jersey,USA,supports local shipping to ensure fast delivery and continued expansion of local points of sale.
2.2 State of the Art in Wearable Nails
In recent years, the wearable nail industry has experienced explosive growth. As consumers'demand for personalized and convenient nail solutions increases, wearable nails have rapidly captured the market by virtue of their advantages of being wearable anytime, anywhere, diverse styles and affordable prices. According to various data, the size of China's wearable nail market has grown rapidly from several hundred million yuan to billions of yuan, and is expected to maintain a high growth trend in the next few years. It is expected that by 2 0 2 7 , wearable nails will occupy a significant share of the nail industry.
To part, the market size is expected to reach tens of billions of dollars.The rapid development of wearable nails cannot be separated from technological innovation and quality improvement. With the improvement of production process and optimization of materials, wearable nails have significantly improved in terms of durability, comfort and design. Many enterprises have invested a lot of resources in research and development of new materials and technologies, such as environmentally friendly glues and high simulation nail pieces, in order to improve the market competitiveness of their products. Meanwhile, the rise of intelligent and personalized customization services has injected new vitality into the wearable nail industry. Through AI technology and big data analysis, companies can accurately grasp consumer demand and provide personalized and customized wearable nail products to further meet the diverse needs of consumers.
The sales channels of wearable nails continue to expand, and the integration of online and offline has become an important trend in the development of the industry. On the one hand, e-commerce platforms and social media have become the main sales channels for wearable nails. Consumers can easily purchase various styles of wearable nails through e-commerce platforms and enjoy convenient delivery services. Meanwhile, social media netizens and KOLs share and recommend wearable nail products, further driving the growth of market demand. On the other hand, offline brick-and-mortar stores are also actively transforming and upgrading to attract consumers by providing quality services and experiences. The fusion of online and offline sales model not only provides consumers with more shopping options, but also brings more sales opportunities and growth momentum for enterprises.
2.3 Overview of the distribution platform
Wearable Nail Distribution Platform is an online platform that focuses on providing personalized nail services. Firstly, the platform brings together many nail designers and brands, and users can choose different nail styles and designers according to their preferences and needs. Secondly, the platform provides convenient online ordering services so that users can easily place orders and enjoy the convenience of fast delivery to their homes. Finally, the wearable nail distribution platform also provides professional nail maintenance and replacement guidance to ensure that users can keep their nails in the best condition for a long time.
2.4 Wear Nail Functional Attributes
Wearable nail is an innovative product that combines nail art with wearable technology. It not only has the decorative function of traditional nail art, but also integrates the elements of intelligent science and technology, which makes it have more practical functional attributes. Wearing nail art not only improves personal image, but also gives nail art more technological and practical value. First of all, nail wearing can integrate micro-sensors to monitor the user's health condition in real time, such as skin temperature, humidity, etc., to provide the user with health data reference. Secondly, wearable nails have touch control function, allowing users to control their smartphones or other smart devices through simple gestures, thus realizing a more convenient interaction experience. In addition, the nail wearer can be equipped with LED lights to display different information through color changes, such as power alerts, message notifications, etc. It can even be used as a fashion accessory, changing colors and patterns according to the user's dress or mood. In terms of material, Wearable Nail is made of safe and environmentally friendly materials to ensure that it will not cause harm to the skin even if worn for a long period of time. Last but not least, the nail wearer is waterproof so that users don't have to worry about damage to their nails when washing hands or swimming.
1 DTC stands for "Direct-to-Consumer". This business model allows a brand or manufacturer to sell directly to consumers. This model allows brands to sell their products without going through traditional retail channels. Advantages of this model include: 1. Higher profit margins: by eliminating the cost of middlemen, brands can gain Better customer relations: Brands can interact directly with consumers to collect feedback and improve their products and services. 2.Better customer relationships: Brands can interact directly with consumers to gather feedback and improve their products and services. 3. personalized marketing: throughBy reaching out to consumers directly, brands can better understand their needs and thus personalize their marketing. 4. Control brand image: Brands can better control their market image and consumer experience. the DTC model is becoming increasingly popular, driven by e-commerce and social media, with many emerging and traditional brands adopting this strategy.
² Wearable nails usually refer to removable nail decoration products, also known as fake nails or nail art patches. They can be easily applied to natural nails for a quick manicure. Wearable nails come in a variety of designs, colors and lengths for different styles and occasions. They are usually made of plastic or resin material and are fixed to the nails using a special glue or adhesive.
³ Horu is an emerging business founded in the eastern United States, the founder originated from New Jersey, the United States, is also a college student in the eastern United States, she has also shared a lot of useful "business" in the process of entrepreneurship . She also continues to help more individuals who want to become beautiful and successful become beautiful and successful.
