1.Tweets selection and title
Horu's content strategy for its new media platforms combines precision targeting with innovation to engage and keeping the attention of target audience. In terms of tweet selection, the company follows fashion trends, digs deep into nail care knowledge, provides professional tips on wearing and matching nails, and shares real user stories as a way to build resonance and trust with its audience. Through these contents, Horu not only demonstrates the diversity and practicality of its products, but also conveys the brand's pursuit of beauty and care for its users. In headline design, Horu cleverly used trending topics and popular hashtags, such as "#Nail Art New Style" and "#Wear Nail Art Matching Guide", which not only quickly attracted the attention of the target audience, but also increased the exposure of the content through social media. spreading effect, increasing the exposure of the content¹ These hashtags not only attract the attention of the target audience, but also increase the exposure of the content through social media communication. In addition, these hashtags make it easier for users to search and share on social media, thus expanding Horu's brand influence. Horu also focuses on the timeliness and interactivity of its content, regularly releasing themed content related to festivals, seasonal changes, or fashion events, and encouraging users to participate in discussions and content sharing, thus increasing user engagement and brand loyalty. Through these strategies, Horu has successfully built an active community on new media platforms that not only promotes wearable nail products, but also enhances the brand's overall image and market competitiveness.
2. Source selection: both personality and authority to create a brand image of
Wearing armor Horu Inc. adopted a two-pronged source selection strategy of combining authority and personalization to engage and expand its audience in building its wearable nail brand identity. First, the company established partnerships with well-known designers and fashion bloggers in the nail industry. These experts not only possess deep expertise in the nail art field, but also have a certain degree of influence in the fashion industry. Through their professional opinions and trend forecasts, Horu Company is able to provide the latest and most cutting-edge trends in wearable nail art, thus enhancing the authority and professionalism of the content. In addition, these collaborations bring additional exposure to Horu, as the fan base of these designers and bloggers naturally follows the brands and products they recommend. On the other hand, Horu encourages regular users to share their nail-wearing experiences. Through social media platforms, users can upload their nail photos and tips to showcase their unique style and personality. The company organizes online events and provides exclusive hashtags to stimulate users' participation and collect their feedback and suggestions. These shares from ordinary users not only enrich the diversity of content, but also help to build an emotional connection between the brand and consumers, making them feel that their voices are heard and valued. Through this source selection strategy, which emphasizes both authority and personality, Horu not only enhances the professionalism and credibility of its content, but also strengthens the user's sense of participation and belonging, thus standing out in the highly competitive wearable nail market.
3. presentation
Horu is committed to creating a comprehensive and interactive new media platform for wearable nails to meet the needs and preferences of different users. Through diversified forms of presentation, it not only enhances the user experience, but also effectively promotes interaction and participation among users, providing a comprehensive, interactive and creative platform for nail wear enthusiasts. In terms of content presentation forms, a diversified strategy was adopted to ensure that the delivery of information was both informative and engaging. First and foremost, a combination of graphic and text posts is Horu's foundational content format. Through beautiful pictures and detailed text descriptions, users can intuitively understand the design concepts, color combinations, and wearing methods of various nail styles. These posts not only provide practical nail art knowledge, but also attract users' attention through high-quality visuals. Secondly, short video tutorials are a highlight of the platform.Horu Inc. A series of short and creative videos were produced to show how to quickly and efficiently accomplish nail art donning and changing. With their intuitive and easy-to-learn nature, these video tutorials greatly enhance users' sense of participation and practice. In addition, the live interactive session provides users with the opportunity to communicate with nail care experts in real time. During the live broadcast, the experts will answer users' questions, show the latest nail trends, and conduct live demonstrations. This format not only enhances user engagement, but also provides users with instant feedback and personalized advice. Finally, Horu encourages users to generate content and showcase their nail art on the platform. By setting up a dedicated showcase section, users can share their ideas and experiences and interact with other nail enthusiasts. This display of user-generated content not only enriches the platform, but also strengthens the cohesion and sense of belonging of the community.
¹Yan Ronghui. Analysis of Information Dissemination Strategies and Effects in the Era of Melting Media[J]. China Local and Municipal Newspaper Man, 2024,(09):116-118.
